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FREE YOUR TALENTS
Client: Allergan
INSIGHT: Cosmetic surgery has moved on from hack nose jobs. With Juvederm’s fillers, specialists can now shape & contour their patients face. The products seamlessly integrate with the surrounding tissue to meet their patient’s ultimate need - harmonious natural-looking results. Specialists are now the sculptor, the artist – so they need the best tools for the job.
IDEA: For an artist, how does it feel to use this tool? It’s freedom. Freedom to push their techniques, it's the freedom to push their talent. For the execution, we collaborated with the Ebru artist Garip Ay. We flew him in from Istanbul and he was quite a character. Watch some of the behind the scenes footage here.
IMPACT: Our EMEA campaign was developed across press adverts, digital sales tools, and a brand film. It most certainly challenges the conventional approach to advertising in this sector.
AWARDS:
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THE METROPOLITAN MUSEUM OF ART
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EBRU ORIGINALS
Client: Netflix
OVERVIEW: As a part of the global expansion plan, Netflix wanted to launch in Turkey. We created a launch campaign that is made entirely with one of the oldest Turkish art forms Ebru. By bringing Netflix Original Shows and Ebru together, unique art pieces were created with the help of contemporary artist Garip Ay.
THE CHALLENGE: As a part of the global expansion plan, Netflix wanted to launch in Turkey.
THE REALIZATION: Turkish people are a “domestic-goods-first” society when it comes to brand consumption. No matter how big or small, if a foreign brand fails to acknowledge local culture, it cannot be successful.
THE SOLUTION: We created a launch campaign that is made entirely with one of the oldest Turkish art forms Ebru. By bringing Netflix Original Shows and Ebru together, unique art pieces were created with the help of contemporary artist Garip Ay. Traditionally, Ebru is a static art form that takes place on paper. For our campaign, we’ve captured the making of process of the art and turned this static art into a performance art for digital media. Online videos, GIFs and typographical social media posts were created using Ebru to promote Netflix Turkey.
FAMOUSLY EFFECTIVE: Featuring contents like Narcos, The Crown and Stranger Things; Ebru Originals provided a fresh perspective into a dying art and became a cultural phenomenon. In the first 3 days, Netflix Turkey’s social media accounts gained more than 10.000 followers from 0. The campaign has spread around the world.
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GUBRETAS
AWARD: Annual Report LACP Vision Awards Silver / Top 20 Turkey / Top 80 EMEA 2016See More: https://www.gubretas.com.tr/wp-content/uploads/2019/07/GUBRETAS_FR_2016_ENG.pdf | ||||||
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MEDIACAT
AWARD: MediCat Magazine listed Garip AY as one of most 50 creative in 2017Reference: https://mediacat.com/en-yaratici-50-2018/ | ||
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HALKBANK
AWARD: The winner of the 18th Golden Compass Public Relations Award. (TUHID)Referance: https://www.haberler.com/altin-pusula-4-kez-grup-7-iletisim-i-gosterdi-12000182-haberi | ||||||
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BY-HEALTH ( 汤臣倍健 )
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SK INNOVATION
See More: https://skinnonews.com/archives/21035
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Cirque du Soleil Events
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| 2016 Performance with 45 Degrees (Cirque du Soleil events branch) in Kolkata/India |
2015 'Red Bull Anadolu Break' performance in Istanbul |
2014 Krasnodar State Fine Arts Gallery Exhibition & Performance |
2014 Grafill Gallery exhibition, Oslo/Norway |
2012 Eva & The Heartmaker music clip (Norway |
