14

Projects

FREE YOUR TALENTS


Client: Allergan
INSIGHT: Cosmetic surgery has moved on from hack nose jobs. With Juvederm’s fillers, specialists can now shape & contour their patients face. The products seamlessly integrate with the surrounding tissue to meet their patient’s ultimate need - harmonious natural-looking results. Specialists are now the sculptor, the artist – so they need the best tools for the job.
IDEA: For an artist, how does it feel to use this tool? It’s freedom. Freedom to push their techniques, it's the freedom to push their talent. For the execution, we collaborated with the Ebru artist Garip Ay. We flew him in from Istanbul and he was quite a character. Watch some of the behind the scenes footage  here.
IMPACT: Our EMEA campaign was developed across press adverts, digital sales tools, and a brand film. It most certainly challenges the conventional approach to advertising in this sector.

AWARDS:
Award of Excellence: Sales/Rep Training Video @ The RX CLUB, New York, 2018 Finalist: Film Craft @ PM SOCIETY AWARDS 2018

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EBRU ORIGINALS


Client: Netflix
OVERVIEW: As a part of the global expansion plan, Netflix wanted to launch in Turkey. We created a launch campaign that is made entirely with one of the oldest Turkish art forms Ebru. By bringing Netflix Original Shows and Ebru together, unique art pieces were created with the help of contemporary artist Garip Ay.
THE CHALLENGE: As a part of the global expansion plan, Netflix wanted to launch in Turkey. 
THE REALIZATION: Turkish people are a “domestic-goods-first” society when it comes to brand consumption. No matter how big or small, if a foreign brand fails to acknowledge local culture, it cannot be successful.
THE SOLUTION: We created a launch campaign that is made entirely with one of the oldest Turkish art forms Ebru. By bringing Netflix Original Shows and Ebru together, unique art pieces were created with the help of contemporary artist Garip Ay. Traditionally, Ebru is a static art form that takes place on paper. For our campaign, we’ve captured the making of process of the art and turned this static art into a performance art for digital media. Online videos, GIFs and typographical social media posts were created using Ebru to promote Netflix Turkey.
FAMOUSLY EFFECTIVE: Featuring contents like Narcos, The Crown and Stranger Things; Ebru Originals provided a fresh perspective into a dying art and became a cultural phenomenon. In the first 3 days, Netflix Turkey’s social media accounts gained more than 10.000 followers from 0. The campaign has spread around the world.

AWARDS:

CLİO AWARDS: Silver Vinner 2017 / GOLDEN DRUM: Silver Drum. 2017 / CANNES LIONS: Shortlist 2018 / FELIS AWARDS: Grand Prize 2017 / KRİSTAL ELMA: Bronze 2017

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GUBRETAS

Client: Gubretas

AWARD: Annual Report LACP Vision Awards Silver / Top 20 Turkey / Top 80 EMEA 2016

See More: https://www.gubretas.com.tr/wp-content/uploads/2019/07/GUBRETAS_FR_2016_ENG.pdf
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MEDIACAT

AWARD: MediCat Magazine listed Garip AY as one of most 50 creative in 2017

Reference: https://mediacat.com/en-yaratici-50-2018/
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HALKBANK

AWARD: The winner of the 18th Golden Compass Public Relations Award. (TUHID)

Referance:  https://www.haberler.com/altin-pusula-4-kez-grup-7-iletisim-i-gosterdi-12000182-haberi/
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BY-HEALTH ( 汤臣倍健 )
湿拓画

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SK-II
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2016 Performance with 45 Degrees (Cirque du Soleil events branch) in Kolkata/India

2015 'Red Bull Anadolu Break' performance in Istanbul




2014 Krasnodar State Fine Arts Gallery Performance

2014 Grafill Gallery exhibition, Oslo/Norway


           2012 Eva &The Heartmaker music clip (Norway) featuring Garip Ay 







 GARIP AY ebru sanati martbling art


2013 Blue Peace in the Middle East Meeting (Istanbul)
2013 Gulf Alliance Media Enterprises Art Project





2013 Blue Peace in the Middle East Meeting (Istanbul)

                 2010 Aramco Exhibition and Workshops (Dammam, Saudi Arabia)

GARIP AY ART GARIP AY ebru sanati marbling art








































2011 AIC Duzan Ensemble with live Ebru art show (Chicago, USA)
Garip ay

2010 Turkish Products Exhibition (ITO) in Damascus, Syria Garip ay ebru art

 2011 Turkish Products Exhibition (ITO) in Tirana, Albania Garip ay ebru art


2011 Matka Tourism Fair (Helsinki, Finland) Garip ay ebru art

              2010 Aramco Exhibition and Workshops (Dammam, Saudi Arabia) Garip AY Ebru art 

                                        2010 Aramco Exhibition and Workshops (Dammam, Saudi Arabia) Garip Ay ebru sanatı marbling art workshop


                       2011 'Ebristan' workshop (Istanbul)
       Garip Ay ebru sanatı marbling art workshop
2011 Matka Tourism Fair (Helsinki, Finland) 
 
Garip Ay ebru sanatı marbling art wor

2010 Viaport Hotel project (Istanbul)
 Garip Ay ebru sanatı marbling art workshop
              2010 Turkish Cultural Fest (Lisbon, Portugal)
GARIP AY ebru sanati martbling art

               2010  4. International Islamic Arts Convention (Kuwait) GARIP AY ebru sanatı workshop  marbling art
                                                  2009  Turkish Cultural Association (Malmo, Sweden) GARIP AY ebru sanatımarbling artworkshop